The Challenge
After some retailer and consumer feedback, SXOLLIE approached Noramble to help refresh the brand for the next phase of brand growth. Tasked with delivering a new 4-Pack design for the brand’s new premium retail ventures and a visual identity refresh to help the brand communicate more precisely and more effectively across all their touchpoints.
The Approach
Retailers and consumers had found the brand’s look artificial and misaligned with the product. The goal was to help SXOLLIE look the way it tasted: refreshing, bold, and honest.
To achieve this, Noramble introduced a cleaner font family and softened the color palette, giving the identity a more approachable feel while retaining its vibrant character. This direction was applied to both the refreshed identity and the new 4-pack, bringing clarity and consistency to the brand’s visual language.
