Revamping Men’s Skincare: Noramble’s Innovative Redesign for Nod

The Challenge

Nod is a skincare brand dedicated to empowering men to care for both their skin and mental well-being. With a goal of expanding into retail by 2025 and beyond, Andri and Marco reached out to Noramble for help in crafting a more cohesive brand and product communication strategy following customer and retailer feedback.

What Noramble Did

As a male-oriented skincare brand, Noramble’s market research focused on understanding the unique purchasing behaviors of men in skincare. Insights showed that men are less inclined to buy skincare based on science or ingredients alone. Using this knowledge, Noramble developed a simple, sophisticated identity that empowers men with motivational messages on every product.

When Nod launched as a D2C brand in Switzerland in December 2021, it focused on direct customer relationships. Now, in 2024, Nod aims to expand into retail by 2025. Customer and retailer feedback indicated that the brand needed to revisit its packaging approach to better resonate in a retail setting while staying true to its mission of supporting men’s skin and mental wellness.

In 2021, Noramble highlighted this core value prominently on D2C packaging. In 2024, however, the brand needed a strategic pivot. The refreshed design maintains the brand’s simplistic aesthetic but shifts the focus to products, with motivational messages now placed in the corners of all packaging and an adjusted information hierarchy. Noramble also updated the color scheme, adding greater visual impact and a cohesive identity across the product range to strengthen shelf presence and brand recognition.