Colgate is committed to finding a sustainable way to do business. With the new Smile for Good toothpaste being launched, the recyclable packaging technology is being rolled out across the world. This creative work is designed to show how the sustainable solution will do benefit for the marine lives even when we finish using the product, and all sea creatures will smile.
Credits
Agency: RedFuse HongKong
Chief Creative Officer APAC: Reed Collins
Executive Creative Director APAC: Kenny Choo
Executive Creative Director HK: John Koay
Executive Creative Director HK: Matthew Nisbet
Creative Director HK: Richard Sorensen
Senior Art Director HK: Soenar Jayadi Santoso
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Art Director: Tomasz Chrabołowski
Digital Artist: Tomasz Chrabołowski, Piotr Frączkowski
Concept Artist: Michał Urbański
Producer: Magdalena Grzesz
