Nike FlyEase: Designed for Every Athlete

The “Nike FlyEase Campaign featuring the incredible French athlete Pauline Déroulède” is a powerful initiative that showcases Nike’s commitment to inclusive design and athletic empowerment. This campaign spotlights Pauline Déroulède, a remarkable para-tennis champion who, after a life-changing accident, has become a symbol of resilience and determination. As she prepares to compete in the 2024 Paris Paralympics, Pauline’s story is an inspiring testament to overcoming adversity and pursuing one’s dreams.

Nike’s FlyEase technology, which includes features like easy-entry systems and hands-free functionality, is designed to make sports accessible to all athletes, regardless of physical ability. Through this campaign, Nike not only promotes its innovative FlyEase footwear but also celebrates the limitless potential of athletes like Pauline. The campaign serves as a reminder that great design has the power to break barriers and create opportunities for everyone.

Brand

Nike

Categories

Sport

Credits

Art Direction: Midi Quinze
Model, Athlete: Pauline Déroulède
Photography: Antoine Guilloteau
Assistant photographer: Constance Mégard
Stylist: Anja Matoug
Makeup artist: Charlène Dahan
Director: Tom Weber

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Brand

Nike

Categories

Sport

Credits

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