Nashville Sounds

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Launching under the tagline of “Sounds Remastered” the team hit the ground running with a full suite of marks and four new sets of threads.
*Video credit & rights to the Nashville Sounds*
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Though subtle, incorporating the form of a guitar’s F-Hole into the diagonal stroke of the ‘N’ connected baseball with Music City naturally in both concept and execution.

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Nashville Sounds
MiLB Brand Identity

Scene
Heading into their 5th season at First Horizon Park. the Nashville Sounds – MiLB affiliate of the Texas Rangers – approached Rare Design with the aim of creating a new brand identity fitting of a major league ball club and.

Strategy
Identifying the narrative anchors visual links that would connect city and club was one of our major challenges during the strategic portion of the project. Without being overly explicit the new identity had to authentically connect to Nashville and resonate with its community.

Solution
Ultimately, we combined historic baseball lettering, classic scripts, wood-block type forms. and musical motifs with local icons to strike a cord in tune with the team and their town. My contribution to the rebrand was in the development of the new visual identity, and most prominently, the team’s primary ‘N’ lettermark. Just like a baseball club however, the design work is a team effort and wouldn’t have been possible without.

Team links
Nashville Sounds
Nashville Sounds IG
Nashville Sounds Twitter

Project credits
Project lead/AD: Rodney Richardson
Designer: Jeremy Nelson
Designer: Cody Bass
Designer: Brian Bollig
Designer: Ben Barnes
Project manager: Marie Seigfried

Agency
Rare Design

Brand
Nashville Sounds

Categories

Branding, Logo Design

Tags

#music, #sport

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