Nashville Sounds. MiLB Brand Identity by Rare Design

Nashville Sounds | MiLB Brand Identity
Scene

Heading into their 5th season at First Horizon Park. the Nashville Sounds – MiLB affiliate of the Texas Rangers – approached Rare Design with the aim of creating a new brand identity fitting of a major league ball club and.

Strategy

Identifying the narrative anchors visual links that would connect city and club was one of our major challenges during the strategic portion of the project. Without being overly explicit the new identity had to authentically connect to Nashville and resonate with its community.

Solution

Ultimately, we combined historic baseball lettering, classic scripts, wood-block type forms. and musical motifs with local icons to strike a cord in tune with the team and their town. My contribution to the rebrand was in the development of the new visual identity, and most prominently, the team’s primary ‘N’ lettermark. Just like a baseball club however, the design work is a team effort and wouldn’t have been possible without.

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Launching under the tagline of “Sounds Remastered” the team hit the ground running with a full suite of marks and four new sets of threads.

*Video credit & rights to the Nashville Sounds*
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Though subtle, incorporating the form of a guitar’s F-Hole into the diagonal stroke of the ‘N’ connected baseball with Music City naturally in both concept and execution.

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
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