Nashville Sounds. MiLB Brand Identity by Rare Design

Nashville Sounds | MiLB Brand Identity
Scene

Heading into their 5th season at First Horizon Park. the Nashville Sounds – MiLB affiliate of the Texas Rangers – approached Rare Design with the aim of creating a new brand identity fitting of a major league ball club and.

Strategy

Identifying the narrative anchors visual links that would connect city and club was one of our major challenges during the strategic portion of the project. Without being overly explicit the new identity had to authentically connect to Nashville and resonate with its community.

Solution

Ultimately, we combined historic baseball lettering, classic scripts, wood-block type forms. and musical motifs with local icons to strike a cord in tune with the team and their town. My contribution to the rebrand was in the development of the new visual identity, and most prominently, the team’s primary ‘N’ lettermark. Just like a baseball club however, the design work is a team effort and wouldn’t have been possible without.

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Launching under the tagline of “Sounds Remastered” the team hit the ground running with a full suite of marks and four new sets of threads.

*Video credit & rights to the Nashville Sounds*
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Though subtle, incorporating the form of a guitar’s F-Hole into the diagonal stroke of the ‘N’ connected baseball with Music City naturally in both concept and execution.

Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity
Nashville Sounds | MiLB Brand Identity

Categories

Music, Sport

Share

Categories

Music, Sport

Share

More Awesome Projects

Branding for Patricks pastry

Branding for Patrick’s Pastry by Improvise Club

Branding for KISSAMO by SAINT URBAIN

KISSAMO Brand Identity by Saint Urbain

Marigold Restaurant | Las Vegas, NV

Marigold Restaurant, Las Vegas by Saint Urbain

Palanca - Brand Identity

Palanca – Brand Identity by Luiz Matera

CRANK - mini

CRANK – Bicycle Branding by Luiz Matera

Fanta Re-Brand

Fanta Re-Brand by Bruton Stroube

Snapping Turtle - USA

Snapping Turtle – USA

Bubbys, NYC - mini

Bubby’s, NYC by Saint Urbain

Love to coffee

Love To Coffee Brand Identity

Klu

Klu – Debit card and app

Obama Foundation Leaders: Europe

Obama Foundation Leaders: Europe by Kinda Ghannoum

Oreo + Havaianas (1)

Oreo + Havaianas by Leo Burnett Tailor Made