A journey that starts with tea
Idolia teas are botanical infusions with all-natural flavors and minimal calories for their consumers.
Inspired by travel and tea, Idolia’s founders were determined to create a botanical infusion that was as refreshing as it was inventive. By subtly blending all natural flavors, Idolia was able to create an infusion that feeds the adventurous spirit in anyone seeking a natural escape from the hustle and bustle.
Idolia’s team reached us with a unique trademark challenge that needed to be addressed as fast as possible and that required a new visual identity for its brand and products.
Inspired by the natural essence of its products and redefining its previous identity, our design team developed a visual ecosystem that inspires a refreshing escape for those who seek it.
Our team designed a strong and bold typography for the logo, building a memorable trademark that travels across all the brand’s touchpoints alongside a distinctive visual ecosystem that reflects Idolia’s four flavors: Orange Blossom, Hibiscus, Dandelion and Mint.
For the launch of each product, we designed labels and bottle caps that stands out in every retail’s shelve across the tea and infusion category, inspiring customers to explore a new adventure one sip at a time.
Alongside a digital content structure and visual identity for the brand’s official channels to introduce its products into the market.
Credits
Marketing Agency: Behave Branding
Client: Idolia Tea
