In 2021, Netflix’s marketing team approached h3l AG Agency to develop new communication strategies for the brand. h3l AG Agency was tasked with conceptualizing a fresh brand direction, expressing their vision through the creation of a visual key and referential executions designed to inspire various Netflix teams.
The result was a time-based Key Visual. This concept was shaped by extensive research on progression, optical art, and the construction of messages supported by precise control over the timing and flow dictated by audiovisual content.
Moodboard
Icon System
Progressive Animation System
Counter
UI UX
