Gorilla Healthy Bar came to life in the summer of 2020 and threw to the table the most innovative idea for the city of Athens.
From the beginning the philosophy was to create above all a high quality and special place as well. This place should be able to provide and promote healthy diet and to be at your service while you are running around doing every day’s chores.
Gorilla is now in the city and is filled with 100% fresh juices, brand new breakfast dishes, delicious and health brunch ideas, smoothies, refreshing cocktails and tasty coffees, all served at you any time of the day.
The challenge was to create a positive brand identity with vibrant colors, clean shapes and minimal lines, in order to stand out from the “jungle”. The general branding with its bright colors and its modern style creates a young and playful context also reported in the packaging design for the juices.