Fisia & FutureBrand: Reimagining Nike for Brazilian Hearts

Fisia: Reimagining Nike for Brazil’s Sports Enthusiasts

Bridging History & Innovation: Fisia, the official Nike distributor in Brazil, embodies lightness and strength, empowering sports performance and connecting the global brand with the Brazilian market. Born from the SBF Group, Fisia acts as a guardian of Nike’s innovative spirit, woven into the daily lives of millions.

Visual Identity Refresh: Seeking unique yet historically grounded visuals, we reinterpreted Nike’s iconic “swoosh” through the letter “A,” crafting graphics that echoed this motif. A vibrant, energetic orange fuels the palette, aligning with Nike’s identity while achieving iconic status for Fisia.

Transforming the Experience: Aesthetic updates permeated the Fisia office, reflecting this new chapter. Our team crafted internal graphic materials like business cards, badges, envelopes, and letterheads, ensuring brand cohesion.

More Than a Distributor: Fisia represents a community for those who breathe sports, deeply understanding the athletes they serve. With 21 stores and over 1,000 passionate employees, Fisia proudly transforms lives through the joy of sport.

Project Information

Brand

Fisia, Nike

Categories

Shoes, Sport

Credits

Agency: FutureBrand
Team: Alan Cano Munhoz,  Everton Silva, Felipe Montagnoli, Ewerton Mokarzel,  João Jeveaux, Luiz Vidovix, Matheus Calderoni, Thomas Debeus

Share

More Awesome Projects

Studio Denim Rebrand

Studio Denim Rebrand by Fable & Co.

Brand Identity, Brand Strategy, Business Card Design, Interior, Logo, Marketing, Web Design
Salt Lake City Public Library

Signage Solutions for Libraries: Sustainable & Scalable Systems by Entro…

Brand Identity, Interior, Logo
Homie AMT 2020

Homie AMT by the branding people

Brand Identity
¡UY UY UY!

¡UY UY UY! Protein Powder Brand by the branding people

Brand Identity, Packaging
Black Seed Bagels, NYC

Black Seed Bagels, NYC by Saint Urbain

Brand Identity, Brand Strategy, Copywriting, Illustration, Marketing, Packaging
JUMP for Google VR

JUMP for Google VR by Lucas Hearl

Logo, VR
Nova Luxurious Feminine Shoes

Deconstructing Elegance: The Art of Nova’s Brand Identity by Mohamed Adel…

Brand Identity, Logo

Elevating Coffee Branding: Interactive Packaging Meets Arabian Flair by Formasco…

Brand Identity, Logo, Packaging
Pizzie - Gourmet Pizzeria Identity

Branding as Artful as the Dough: Unveiling the Pizzie Identity by Daniel Ligero

Brand Identity, Logo, Packaging
BAILONGO Tapas Bar

Bailongo Tapas Bar by Daniel Ligero

Brand Identity, Logo, Packaging
Izza Garlic

Izza Garlic by Tribox Design

Brand Identity, Brand Strategy, Copywriting, Packaging
Tomorrow Myth

Tomorrow Myth by llab design ltd.

Brand Identity