Amnesty International: Write for Rights

Amnesty International - Write for Rights 1
Amnesty International - Write for Rights 2

Amnesty International is once again reminding people that the pen is mightier than the sword, as it marks for International Human Rights Day with the “Write for Rights” campaign. Every year, Amnesty supporters send letters to convince government officials around the globe to end human rights abuses like imprisoning people for expressing their opinion or the use of torture. As part of a campaign to support this year’s writing marathon within French Canada, Cossette created posters that aim to communicate that these letters have an impact on both individuals and governments, alongside messages such as “write to be heard,” “write to rewrite the law,” and “write to overthrow power.”

Credits

Advertising Agency: Cossette
Client: Amnesty International
Strategy: Hugo Fournier
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis
Product: Olivier Charbonneau, Florence Girard-Leblanc
Illustration: Sébastien Thibault, Anna Goodson

Amnesty International - Write for Rights 3
Amnesty International - Write for Rights 4
Amnesty International - Write for Rights 5

Categories

Law, NGO

Design

Cossette

Share

Categories

Law, NGO

Design

Cossette

Share

More Awesome Projects

Coca-Cola - Taste the Feeling 1

Coca-Cola: Taste the Feeling by Pedro Fonseca Almeida

Cristiano. Reusable bottle for water only. Digital advertisement created for IKEA

Cristiano. Reusable bottle for water only by Rethink

Cottage M

Cottage M, Los Angeles by Saint Urbain

Remember Me – Sarah, Remember Me – Farhad, Remember Me – …

Soul Sounds

Soul Sounds by Looka

Print Advertisement for Tabasco

Print Advertisement for Tabasco by Miri Elvin

Fashion killa "All black but gold"

All Black But Gold

Vaseline. The Cracked Paintings Campaign

Vaseline. The Cracked Paintings Campaign

Coca-Cola - Feel it

Coca-Cola: Feel it by Publicis

McDonald's - Short lunch break

McDonald’s: Short lunch break?

Toddler Tips Sleep Campaign

Toddler Tips Sleep Campaign

Advertisement | Fanta - mini

Fanta