Mate Libre Gets a Refresh: Connecting with a Wider Audience
Leading yerba mate brand Mate Libre recognized the need for a clearer visual identity. Partnering with Caserne, they embarked on a brand refresh that maintains their core values while presenting a more modern and consistent aesthetic.
This refresh encompasses a revamped logo and a comprehensive brand toolkit, ensuring a unified look across all platforms. Additionally, a new official color palette, inspired by their signature products, adds vibrancy and simplifies design execution. These strategic changes position Mate Libre to connect with a wider audience and solidify their brand presence in the organic yerba mate energy drink market.
Mate Libre’s bold new look extends beyond the can! Their packaging and logo apparel reflect the brand’s vibrant energy, making it easy to show your love for yerba mate on the go.
Caserne Revamps Mate Libre’s Website for User-Centric Experience. Whether you’re browsing on your desktop or phone, Mate Libre’s revamped website ensures a smooth and energizing experience. Caserne optimized the new design for all devices, making it easy to learn about their delicious and functional beverages.
