Honoring 30 Years of CISM: A Brand Identity that Resonates with Radio’s Past and Present
As Montreal’s beloved community radio station, CISM celebrated 30 years of broadcasting music and amplifying voices. Caserne Agency, in collaboration with CISM, crafted a visual identity that seamlessly blends the station’s analog roots with the dynamic digital landscape. The result is a brand that stands out amidst the homogeny of modern streaming services, paying homage to CISM’s unique legacy while propelling it into the future.
Delving into CISM’s extensive archives, Caserne Agency captured the essence of the station’s rebellious spirit and unwavering commitment to community. The new visual identity embraces CISM’s analog past, incorporating elements that evoke the nostalgia of old-school radio equipment and hand-drawn typography. These tactile references are juxtaposed with contemporary design elements, creating a harmonious blend of the past and present. The color palette mirrors the vibrant energy of CISM’s programming, featuring bold hues that reflect the station’s diverse range of musical genres and cultural influences.
The new brand identity extends across all of CISM’s touchpoints, from its website and social media platforms to its merchandise and signage. This cohesive approach ensures that the brand’s message and aesthetic are consistently communicated to listeners, both on and off the airwaves.
