The National Gallery of Armenia is the largest art museum in Armenia. NGA houses significant collections of Russian and Western European art, and the world’s largest collection of Armenian art. In 2017, our team was challenged to create a new visual identity and logo for the National Gallery.
Brief
The aim of the new visual identity is to make the National Gallery of Armenia attractive, contemporary and expressive.
Solution/Idea
Considering the status of this building our design team had the challenge to create a classic but modern brand identity that would preserve all values at the same time will be a new breath to this building. It should also increase the awareness of this largest art gallery, support the interest of visitors and increase the attendance of collections.
