It can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.
There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance taste”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.
Creative Agency: Doping LLC
Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Designer: Anais Gabrielyan
Illustrator: Anush Ghazaryan
Copywriters: Tigran Gevorgyan, Viktoria Balayan, Tigran Sirunyan
Motion Designer: Edgar Mkrtchyan
Photographer: Andranik Mantashyan
Account Manager: Diana Stepanyan