Aragats Food – Label Design by Doping Creative Agency

It can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.

There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance taste”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.

Credits

Creative Agency: Doping LLC
Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Designer: Anais Gabrielyan
Illustrator: Anush Ghazaryan
Copywriters: Tigran Gevorgyan, Viktoria Balayan, Tigran Sirunyan
Motion Designer: Edgar Mkrtchyan
Photographer: Andranik Mantashyan
Account Manager: Diana Stepanyan

Brand

Aragats Food

Services

Animation, Packaging Design, Photography

Categories

Food

Design

Doping Creative Agency

About

Doping Creative Agency

Enough is not Enough! We are Doping Creative Agency, and we are the only legal doping․ Our aspiration for excellence and best results is the exact dosage of doping which is necessary for the implementation of the most daring ideas. Enough is not enough for us. Sense of enough brings to mediocrity and maximum effort exertion – to the best result. Therefore, in order to bring any new idea to life we do our best, combining business goals and creative thought. Enough is not enough if there is enthusiasm and devotion to your work. Enough is not enough if you aspire to fulfill big goals. There is only one acceptable option to enough and it is the maximum. Eight-year experience of Doping on local Armenian and international markets is a vivid example of that. We develop advertising campaigns, branding - from creative concept to naming, visual identity and packaging, animation, TV and radio advertising. Representatives of big, medium and small businesses, state agencies and non-profit organizations trust us. The only way to go from this point is to move up towards maximum exertion of our efforts and imagination, knowledge and skills. This is how new ideas are born and best initiatives are started.

Projects