Homie Abierto Mexicano de Tenis 2020 refers to the presence of Homie, an online long-term apartment rental platform in which customers need no endorsement, in the 2020 Mexican Open 27th edition in Acapulco, Guerrero. Homie aims to change the way this market is perceived, making something that is usually tedious and complicated, fast and easy. To create awareness amongst potential clients, a series of VIP spaces were intervened in order to offer guests memorable experiences. tbpmx was in charge of curating these spaces and making them coherent with their original logo and identity. The studio opted for a surreal atmosphere that blends a cozy and homie environment with tennis elements. Overall tbpmx created beautifully branded spaces that express the brands’ identity utilizing a bright color palette, a set of icons and a logo created just for this event.
Just like Homie.
