Herta’s Knacki Reimagines Food Design with Ogilvy Paris

Kids love balloons, right? Now they can love their veggies just as much, thanks to Herta’s playful new plant-based Knacki campaign by Ogilvy Paris. The #1 French delicatessen brand known for its meat, unveils a plant-based sausage that tastes and cooks like the classic Knacki kids crave, but with a veggie twist.

Meet the stars of the show: adorable balloon animals shaped like a giraffe, dog, octopus, and butterfly, all crafted from Knacki plant-based hotdogs! At first glance, it’s a whimsical animal party. But take a closer look, and bam! Those “balloons” reveal their delicious secret. It’s a visual double-take that sparks curiosity and playfully nudges kids towards plant-based fun.

“Veggies, like kids love them,” the campaign tagline declares, drawing a clever parallel between kids’ fascination with balloons and their potential love for delicious, wholesome plant-based hotdogs. Whether they see balloons first or hotdogs first, the end result is the same: kids engaged, intrigued, and ready to bite into a veggie adventure.

Brand

Herta, Nestlé

Categories

Food

Credits

Agency: Ogilvy Paris
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative director: Julien Bredontiot
Artistic Director: Jonathan Baudet-Botella
Copywriter: Linnea Kavsjo
Head of planning: Fanny Camus-Tournier
Strategic planner: Marguerite Lengereau
Business Director: Hubert d’Arrouzat
Account executives: Aurélia Suzialuk, Mathilde de Las Muelas
Producer: Angélique Bosio
Production Co: H&O
3D Studio: Unicorn Paris

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Brand

Herta, Nestlé

Categories

Food

Credits

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