Fanta Brazil Rebranding by Ogilvy

Fanta Brazil Rebranding
Fanta Brazil Rebranding
Fanta Brazil Rebranding
Fanta Brazil Rebranding

Fanta’s Fresh Start

Fanta underwent a global reformulation, and the team at Ogilvy Rio de Janeiro played a key role in this process. After a year of planning, the brand unveiled a refreshed identity, including a new graphic design. Inspired by hand-cut paper, Fanta’s logo and packaging received straighter contours, reflecting a modern and dynamic image. This concept was then applied to all subsequent brand communications.

We launched the “Fanta Family” campaign, featuring top Brazilian influencers empowered to shape the brand’s future. We created a dedicated “Fanta HQ” where influencers made key decisions about the brand’s direction, with all the action streamed live on Fanta’s social media platforms.

Brand

Fanta

Categories

Drink

Credits

Agency: Ogilvy
Creative Diretor: Guga Bittencourt, Rogério Martins

Share

Brand

Fanta

Categories

Drink

Credits

Share

More Awesome Projects

Corona - La Vida Más Fina

Corona’s “La Vida Más Fina” to Life: A Beh…

Coca-Cola South West Beverages X Adrian & Gidi Agency

Coca-Cola South West Beverages X Adrian & Gidi Agency

Open for Better – Share a Coke by Wunderman Thompson

Brooklyn Brewery Pulp Art

Brooklyn Brewery Pulp Art by Thirst Craft

Budweiser: Beer against climate change by Draftline Maz

7up Summer by Visual22

Pepsi Unveils Bold New Look and Visual Identity

Pepsi Unveils Bold New Look and Visual Identity

Packaging design for Coca-Cola

Packaging Design for Coca-Cola by Alva Skog

Coca-Cola Ice Cold Posters by Xavier Esclusa Trias

Behind the Buzz - Studio visual22's Design Fizz for PepsiCo's Big Celebration 1

Behind the Buzz: Studio visual22’s Design Fizz for Pep…

Domino's Logo Transforms - Braille Menus for World Braille Day

Domino’s Logo Transforms: Braille Menus for World Brai…

PepsiCo Design + Innovation Rejuvenates 7UP: A Bold New Look…