CRANK: Fueling a Connected Cycling Ecosystem
CRANK, aptly named after the core component of the bicycle, is a brand dedicated to empowering cyclists through innovative products and fostering a vibrant community.
Driven by a vision for a comprehensive cycling ecosystem, CRANK goes beyond mere products. It aims to unite all aspects of cycling, from passionate enthusiasts to recreational riders, creating a central hub for resources, information, and connection.
Beyond the traditional roads and paths, CRANK envisions a world where cyclists and their bikes are deeply intertwined. Its unique mission is to spark meaningful interaction, fostering a sense of belonging and shared passion within the cycling community. By creating engaging experiences beyond traditional cycling routes, CRANK inspires deeper connections between individuals and their beloved bikes.
CRANK is more than just a brand; it’s a movement. It’s a call to action to embrace cycling as a way of life, to connect with fellow riders, and to explore the world on two wheels.
