The graphic system is accompanied by popular elements within graffiti taken to their minimum expression, asterisks, stars and arrows are abstracted as the most representative elements when painting. The brand has an industrial look and feel, clean but colorful when it is displayed in the shelving, its cleanliness makes the colors stand out more and this helps decision-making when buying and choosing the product.
All the colors and names are clearly arranged, in such a way that the coding is almost instantaneous, this was thought due to its wide portfolio of products and its vision of creating many more in the future.
In addition, different Copy were created for the deployment of the system and brand communication, inspired by real life stories of graffiti writers, their philosophy and popular sayings within this culture.
Graphic design: Nicof Maya