7up Lemo Unveiled: Branding a New Non-Carbonated Beverage

7up Lemo is PepsiCo’s latest innovation, a cool and refreshing drink perfect for summer. Ditch the fizz and enjoy the taste of added juice in a beverage as satisfying as a cool breeze on a scorching day. 7up Lemo – it’s time to chill, literally and metaphorically.

Packaging — Visual Information System

Packaging — Render Details

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Applications — General

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Packaging — Wraps

7up Lemo 2

Campaign — Social Content

Campaign — Art Direction & Films

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