VisitDenmark: AI-ttractions by Brandhouse/Subsero

Tourist attractions come alive with AI and recommend visiting Denmark

VisitDenmark brings iconic tourist attractions to life in AI-produced campaign.

A new activation campaign from tourism organisation VisitDenmark wants to put the land of “hygge” on the map as the antidote to bucket list tourism. Using artificial intelligence, Mona Lisa, the Statue of Liberty, and other iconic tourist attractions come to life with a simple message: Don’t come see me – visit Denmark instead. Other than its cheeky approach, the campaign stands out by being completely written by artificial intelligence.

Client: Kathrine Lind Gustavussen, Sanne Norgaard Fink
Advertising Agency: Brandhouse/Subsero
Creative Director: Jeppe Ritz
Creative Director: Louis Pilmark
Copywriter: Lise Charlotte Lehwald
Senior Account: Stine Jørgensen
Group Client Director: Thomas Martin Hansen
Senior Communication Consultant: Line Vester
Video & VFX: Mark Alexander
Sound: Johan Høyer 

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