Togo New Visual Identity by marimo

Togo, a long-standing brand in the Barilla family, is back on the shelves with a fresh visual identity. This modern makeover includes a bold, assertive logo designed to adapt to various platforms, from point-of-sale displays to social media. The addition of a warm and inviting character helps create a stronger connection with customers. Eye-catching metallic packaging completes the look, ensuring Togo stands out among the most popular snacks in the market.

Project Information

Brand

Barilla, Togo

Categories

Food

Credits

Agency: Marimo
Brand Identity: Pietro Bindi, Chiara Leone
Copywriter: Vera Daidone, Teresa De Bello
Character Development: Pietro Bindi
Character Development Support: Lorenzo Morelli
Video Production Supervisor: Emanuele Sabetta
Photography: Enrico Caputo (Food Pirate Studios)
Production: Marzia Papiri
Account: Dadà Isola, Alessandra Avico, Lucia Spini
Creative Director: Anna Di Cintio, Mariano Lombardi
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti

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