Pavesini’s New Visual Identity: A Symbol of Lightness, Joy, and Carefreeness
The new visual identity of the iconic Pavesini brand, conceived by the independent Marimo agency, revamps the brand’s image, highlighting its iconic nature.
The rebranding spans the retail environment and the digital world. It was a tough challenge that the Rome-based agency embraced with passion and enthusiasm, starting with the new positioning: “The light side of life.”
The visual system is designed to express the values of lightness, joy, and carefreeness. From the logo designed with a custom font to the sunny brightness of yellow, with good vibes evinced by the symbol of soundwaves that spread out and put everyone in a good mood, the Pavesini biscuit takes center stage.
