We decided to make a “dialogue” on the author’s monogram. Katerina between Lytra. The artist opposite to the business woman. A balance and a relationship so powerful but also so delicate. A dialogue – a mirror of the soul that the creator places in her works. Thus L becomes a mirror of K and vice versa. A “conversation” perfectly harmonized, which marks the new era of Katerina Lytra’s jewelery through this logo-monogram. The same balance is also attributed in typography using a redesigned version of Futura.
The corporate identity (card, receipt) as well as the packaging (bags, boxes) are based on the brand’s minimal style. The predominant color of the applications is gray, which also exists inside the shop, and is ideally combined with the gold logo and the letters of the brand applied with rotogravure in black.