Faidon baked goods
Extensive rebranding for the famous Faidon baked goods.
We designed a brand new logo, right into the core of the new visual identity: a monogram emerged from mother earth, a valuable carpus ready to be offered. A simple retro typeface integrates the geometrical logo. The branding pallet involves the blonde straw’s golden beige and the cypress green in favor of the store’s architectural design. While applied on the packaging and the clothing applications this very green turns brighter, while beige is getting replaced by an absolute black, installing the illustrations at the forefront.
Photography: Michael Koronis copyright ©