Gran Cereale Barrette: A New Visual Identity by marimo

New cereal bars, new visual identity: the authentic taste of Gran Cereale comes to life through a vibrantly colored motif and with powerful ingredients in their natural form.

The new visual identity has been translated into a digital campaign, with the creation of 4 video clips. These videos showcase Grancereale’s expertise as they skillfully blend nuts, seeds, and ingredients, accompanied by a building sense of excitement and stunning visuals that make them a joy to watch.

Project Information

Categories

Food

Credits

Agency: Marimo
Senior designer: Pietro Bindi
Designer: Chiara Leone
Copywriter: Camilla Valle Porlezza
Account: Dadà Isola, Laura Squintani
Chief Creative Officer: Paola Manfroni
General Manager: Giovanna Ridenti
Photographer: Enrico Caputo / Food Pirate Studios

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