There is still a false perception that IKEA does not have major new products throughout the year. The arrival of a new collection is an opportunity to show the opposite.
The challenge was to draw attention to the arrival of summer new products, an opportunity to refresh the home with affordable solutions for everyone.
Brand
Categories
Services
Credits
Agency: Usina
Executive Creative Director: Susana Albuquerque
Creative Director: Andreia Ribeiro
Art Director: João Marques
Copywriter: Ricardo Dias
Account Director: António Ataíde
Account Executive: Carolina Cunha
Post Production: Filipe Almeida
Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel…
