Inspired by the lyrics of the song “Knights of Cydonia” performed by Muse, the project “Fools/Kings” is established as a self-promotion project under the name of No.Vingtsept.
The project aims to point out the social phenomenon that most of the negative vibes and controversies aroused are caused by the disappointment from the vast majority towards the unsatisfied performance from the right-owner and decision-maker.
“Fools/Kings” as a conceptual art craft and promotion boxset consist of themed decorations and daily accessories, such as posters, postcards, phone cases, puzzles, and play cards. Through optimizing the bite-sized and entertaining nature of the everyday items, we infuse the project concept and spirit, as a way to spread the message that led the audience to reflect and rethink.
Designer: Kinki K
Photography: Welvermind – Jason Tsang