Flare by the branding people

Flare is a florist system for independent flower shops across the USA, it’s meant to help run and grow their flower businesses. tbpmx created a universe that highlights the marriage between nature and digital. With this in mind, the binary code was used as a starting point to create compositions that resemble nature through digital elements supported by a bright RGB color palette. Adding inspiration from more analog brands creates a balance amongst this cyber tendency, a classic typeface selection serves as a grounding point for the brand. Taking advantage of this digital channel, a bright color palette composed of vivid gradients inspired by flowers, contrasts beautifully with the warm neutrals and pale secondary colors. This is topped with a natural photography curatorship that suggests human interaction. To wrap the look, a 20th century inspired logo was created with special ligatures that add on personality. Flare entails the perfect equilibrium between nature and this digital mode.