Assessment
BoomAgers is a leading New York agency that creates ageless communications for boomers, but their brand design was sending another message.
Challenge
Refresh BoomAger’s brand identity to show its clients that it is contemporary, dynamic and vibrant, and pre-empt the perception of an agency for old people, run by old people, with dated thinking.
Credits
Agency: Parenti Design
Client: BoomAgers
«As a New York based enterprise, we had all of the brand design expertise we could have asked for, right at our doorstep. But we chose to work with ParentiDesign in Geneva because their creative sensibilities and aesthetic are truly best-in-class. They were masterful in reimagining our brand and putting it on the world’s stage where it has shined.»
Peter Hubbell, CEO
