Assessment
BoomAgers is a leading New York agency specializing in ageless communications for the Boomer generation. However, their existing brand identity was sending a conflicting message, failing to accurately reflect their contemporary, dynamic, and vibrant approach.
Challenge
Parenti Design was tasked with refreshing BoomAgers’ brand identity to showcase their modern and energetic character. The goal was to eliminate the perception of the agency being solely focused on older demographics and dispel the outdated image of an agency with old-fashioned thinking.
Solution
Parenti Design developed a new brand identity that successfully conveyed BoomAgers’ contemporary and vibrant nature. They utilized a bold and playful color palette, featuring a mix of bright blues, oranges, and yellows, to create a dynamic and energetic feel. Additionally, the use of modern typography and clean, geometric shapes further reinforced the agency’s forward-thinking approach.
Results
The refreshed brand identity has been met with positive feedback from both clients and industry professionals. BoomAgers reports that the new branding has helped them attract new clients and better communicate their value proposition. The agency is now perceived as a modern and innovative leader in ageless communications.
«As a New York based enterprise, we had all of the brand design expertise we could have asked for, right at our doorstep. But we chose to work with ParentiDesign in Geneva because their creative sensibilities and aesthetic are truly best-in-class. They were masterful in reimagining our brand and putting it on the world’s stage where it has shined.»
Peter Hubbell, CEO
