Studio Ethur Ethur began working on this project one year before the doors opened to develop the brand, packaging, apparel, digital, & all print collateral to have a go-to-market brand package. Identity marks, brand voice, and digital strategy were all built to create an authentic, true to the source ethos that the community of Thousand Oaks could enjoy for years to come.
Packaging strategy was derived from identity system, where we created a unique illustration system that is interchangeable between SKU’s, all while being quite “logo heavy” to keep the branding prominent on the shelves at retail locations. The brand has expanded into many varieties of craft brewing, and this system has proven to hold up to its original intention.
