Understory Logo & Brand Identity Design

Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design
Understory Logo & Brand Identity Design

Understory is an outdoor adventure brand and craft-brewery, coming soon to New York’s Hudson Valley. Although Understory is primarily focused on making beer, the brand aims to promote nature, agriculture, conservation, and community through their brewing methods as well as through a series of secondary non-beer-related projects.

Due to the diverse nature of the brand, Ryan focused on versatility and aimed to create branding elements that work as well on a beer growler as they do on a tent or pack. The brand’s core logomark is a letter “U” combined with a small leaf—a literal interpretation of the brand’s name, Understory. The logotype and combination marks utilize both Museo and Museo Sans. The colors selected for the brand are forest dusk and alabaster.

Designer
Ryan Paonessa

Brand
Understory

Categories

Branding, Logo Design

Tags

#drink

Share

Similar content

Kappa X Brand Identity

Kappa X Brand Identity

Ella Ola

Ella Ola – Manhattan, New York

I, THE QUEEN

I, THE QUEEN

The Cherokee - New York

The Cherokee – New York

Tactus

okay so tbpmx

okay so

Delegated™

Delegated™ – Virtual Assistant Platform

Branding for Patricks pastry

Branding for Patrick’s pastry

Winyl - Corporate Gifts

Winyl – Corporate Gifts, 2022

ZARA Man Mural

ZARA Man Mural

Prime Roots

Prime Roots

Adidas Futurenatural

Adidas Futurenatural

HIYERO

HIYERO | Product Brand + Package

Nike Gumball Pack— Just Chew it !

Nike Gumball Pack— Just Chew it !

Weinheimer Lede Rebranding

Weinheimer Leder Rebranding

Crafted Culture San Diego

Crafted Culture San Diego

Brooklyn Brewery Pulp Art

Brooklyn Brewery Pulp Art

Orangerie No-8

Orangerie No:8

Menu