Taza Flores is a Montreal based wine and tapas bar – established in 2004 by father and son duo, Gilbert and Harry Marciano – that blends culinary elements from the Spanish-Moroccan culture. The creative intention was to portray establishment and experience, with the notion of mess, fun and noise – simply being humans sharing food and good times. We created a multi-faceted identity with an array of hand-drawn logotypes, a seemingly unbalanced yet dynamic type treatment, and a series of hand doodles to highlight certain cocktails.
The ‘vase’ illustration, which appears regularly throughout the identity, is inspired by a shape of pottery that is unique to Taza, Morocco. It was originally produced and sold in the souk’s of Taza in the early 1900s. It also creates a parallel with the French expression ‘prendre un pot’, which means and implies ‘to relax and have a drink’.
CLIENT : TAZA FLORES
PHOTO DIRECTION : MARIANE VAILLANCOURT
PHOTOGRAPHY : BEN MEIR OHAYON
ILLUSTRATION : MARIA SERNA