Brand Identity System for SUN&MOON Premium Yogurt Company. SUN&MOON needed a name, brand identity system, product labels, and everything in between. With Gen Z and Millennials as their target audience we created a fun company mascot, a well-cared for and naturally empathetic cow named Moon. To differentiate the company even more, we also created a custom illustration catalog. And to further communicate the company ethos of providing healthy, artisan quality, non-commercial products, we employed a mixed media (photography with illustrations) design style that would also resonate well with the target.