SOY Brand Identity

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Brand Identity for Asian Restaurant SOY

Soy by Sato is a high-end Asian bao restaurant located in Doha Qatar. Soy is one of the most ancient and traditional staples found in Asian cuisine; it represents more than just an ingredient, but the basis of various Asian civilizations. 

Since this ingredient takes us back to the origins and the primitive era, we created a graphic system where raw materials narrate the beginnings of Asian culture as we know it and where primitivism was represented with modern illustrations and graphism. 

Primitivism is a mode of aesthetic idealization that either emulates or aspires to recreate a “primitive” experience, in this case, represented through circles and arcs. The use of copper and rose gold creates a refined aesthetic that bridges the balance between sophistication and raw.

Soy by Sato, going back to the origins.

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