Some toys never die. Duracell Campaign Advertising

Duracell Campaign Advertising
Duracell Campaign Advertising
Duracell Campaign Advertising

The stills featured in the Duracell ‘Some Toys Never Die’ ad campaign look like the beginning of a horror film. As though inspired by ‘Chucky,’ discarded toys lurk in the background with menace in their eyes. It is not surprising that the children look scared. But that is the risk they take when getting new toys when the old ones are still alive and kicking thanks to a pair of powerful batteries.

The Duracell ‘Some Toys Never Die’ ad campaign was conceived and executed by Grey, an ad agency based in Singapore. It was art directed by Deng Yingzhi with creative direction by Ali Shabaz. The dark images, which would have been perfect for Halloween, were shot by photographer Vikram Kushwah.

Agency
Grey

Brand

Duracell

Categories

Advertising

Tags

#children, #technology, #toys

Share

Similar content

NIKE . IDEAL GROUND TO BOOST AMBITIONS!

NIKE. Ideal Ground to Boost Ambitions!

Adidas Futurenatural

Adidas Futurenatural

Nike Gumball Pack— Just Chew it !

Nike Gumball Pack— Just Chew it !

Nothing wakes you up as Nescafe

Nothing wakes you up as Nescafe

Mcilhenny Tabasco Sauce

Mcilhenny Tabasco Sauce: Chopsticks

Together tastes better

VOLVO – FOR THE NEW GENERATION

Hyundai. Details can be important

Hyundai. Details can be important

No one grows Ketchup like Heinz Print Advertisement

No one grows Ketchup like Heinz

Limited Edition SOLID BLACK Doritos Bag

Limited Edition SOLID BLACK Doritos Bag

IKEA. Coming soon to Egypt

IKEA. Coming soon to Egypt

Pepsi Limited Edition NYC Bottles

Pepsi Limited Edition NYC Bottles

Greenpeace. Don't suck the life from our oceans

Greenpeace. Don’t suck the life from our oceans

Cristiano. Reusable bottle for water only. Digital advertisement created for IKEA

Cristiano. Reusable bottle for water only

Bikers - McDonald´s

Bikers – McDonald´s

Illustrations for Barilla

Illustrations for Barilla

Chupa Chups: Sugar Free Lollipops

Chupa Chups: Sugar Free Lollipops

Print Advertisement for Tabasco

TABASCO Print Advertising

Menu