RAG. A customizable identity by Caserne

Rag produces customizable jerseys for motocross, BMX, and mountain bikers. Thanks to an innovative short production line, its environmental impact is kept to a minimum. The idea of customization forms the basis of the brand identity, which is made up of some 20 logos, while the brand’s technical expertise is hinted at through curved typographic treatments reminiscent of race tracks and conveyor belts.