PUNCHY DRINKS ARE A PREMIUM PUNCH MAKERS ON A MISSION TO PUT ALCOHOLIC AND NON-ALCOHOLIC DRINKS ON A LEVEL PLAYING FIELD.
Nostalgia is powerful. Memories of the “good ol’ days” invoke powerful feelings of security, comfort and trust, whether you have actually had those moments or not. Associating images and messaging with positive references from the past humanizes a brand and facilitates meaningful connections between the past and present. Through Punchy’s visual identity, we aim to transport their consumers to another world; a happy memory, whilst also ensuring the aesthetic feels contemporary and sophisticated, to reflect the adult, natural flavours of their drinks. The result is an eye-catching, unique and adaptable brand that reinvents the wheel for traditional ‘Punch’ branding.