Perona is a premium fashion brand, with a clean and minimal aesthetic. The identity of Perona starts with the brand pillar ‘Modern Minimalism’. The inspiration behind the identity is reflected in the brand name itself ‘Perona’, which means ‘sewing’. The main strength of the brand lies in the skill and craft of leather, and therefore it became an essential part of the concept. The custom type developed, resembles the fluidity of the thread and the mark is a modern, stylised rendition of the needle piercing through the thread, which is a classic way of sewing leather.
*This project was done while working with Illum Design / Content by Nasreen Singh