Modern Minimalism, Crafted Legacy: Perona’s Brand Identity by Shrishti Vajpai

Perona

Perona whispers luxury, where clean lines dance with exquisite leatherwork. Modern minimalism isn’t just their aesthetic, it’s their very being.

Imagine sleek silhouettes that drape like liquid, crafted from the finest leathers. Subtle textures and meticulous stitching, each stitch a testament to generations of skill. Modern yet timeless designs, pieces that transcend trends and become cherished companions.

Perona is more than just fashion, it’s a story. A story of the needle dancing through thread, of hands transforming raw material into wearable art. The custom typeface, inspired by the fluidity of thread, hints at the delicate touch of the artisans. And the brand mark, a stylized needle piercing thread, is a modern ode to the classic art of leather sewing.

Perona isn’t just for those who appreciate fashion, it’s for those who appreciate the art of making. For those who understand the value of quality, the beauty of simplicity, and the enduring legacy of craftsmanship.

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Project Information

Brand

Perona

Categories

Clothes, Fashion

Credits

Designer: Shrishti Vajpai

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