The Graphéine team has been working on the visual identity of the Paris 2024 Olympic Games. We have to imagine an impossible schedule (3 weeks between the publication of the call for tender and the submission of the file…) and all the conditions that we usually denounce (no financial compensation to present a project). But… but… it’s the Olympic Games! And what’s more, in Paris, our capital! So we proposed a creative sprint to our teams. 48 hours to come up with an idea. Here is the project we collectively imagined.