Noir Brand Identity, San Francisco by the branding people

Noir is the newest residential development by JS Sullivan, located in the heart of San Francisco. Created with a cosmopolitan city lifestyle in mind, Noir’s branding by tbpmx is clean, edgy, and minimalistic, supported by a dark color palette that blends sophistication into the identity. The editorial design is pristine while giving every element its space to be. This detail-oriented project conveys every component in the graphic universe, from the logo and icon and supporting assets, to have Noir’s personality embedded. These reflect its signature architecture and bespoke interiors. With a slender and exquisite typeface selection composed of contrasted strokes, accompanied by a linear language inspired by architectural forms and a hint of warm neutrals that create variation, Noir is the sleekest residential development in San Francisco. – Privacy and comfort, privileged location.