Moogurt offers a simple but cute appeal that stands out from other yogurt packages. Many existing yogurt packages, especially those targeted towards children, have too much unnecessary text or elements in the design that are distracting or overpowering each other. This package design is successful not only in attracting children, but also many other consumers who shop in the dairy section at the grocery store. The design is a better way to attract children and other consumers without using so much colour, visual imagery, and text while still conveying the brand and the yogurt contents.
The yogurt packages come in a 6-pack and a 12-pack.