MOCCATO is a coffee club for hardcore coffee lovers, that delivers flavorful and super fresh products to your door. The freshest coffee in the world from the best local producers, in tiny coffee pods compatible with Nespresso.
Our challenge was: how do we convey apparently clashing concepts – natural yet instant, sustainable yet urban – and change the way people consume coffee through branding, packaging and e-commerce?
It was vital that we came up with something young and cosmopolitan. The stencil logotype was our re-interpretation of something very traditional to the coffee industry (the coffee sacks and wooden boxes used for transportation), and also a nod to street art, young and nonconformist by nature. And lastly, sure, it also resembles the curved shapes of coffee beans.
The boxes are practical and small – so the consumer can handle and store them easily. Each color relates to a flavor, but the die cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).
The same thought went into designing the website, that should be not only a quick and simple buying process, but a joyful and informative experience.
Rodrigo Saiani, Lucas Campoi, Dominique Kronemberger, Flora de Carvalho
Dimas Cyriaco, Gustavo Saiani