Many coffee lovers like to enjoy their McDonald’s coffee in the evening (e.g. grab a cup on their way home from work). However, some of them are afraid of drinking coffee after a certain time – they worry the caffeine will keep them up at night. So they give it a pass. Not so with our product from McCafé: It’s caffeine-free enjoyment and ensures a „good-night to-go“.
Advertising Agency: DDB, Wien, Austria
Creative Directors / Copywriters: Thomas Tatzl, Andreas Spielvogel
Art Director: Babette Brunner