McDonald’s: Good night to go by DDB

McDonald's: Good night to go

Many coffee lovers like to enjoy their McDonald’s coffee in the evening (e.g. grab a cup on their way home from work). However, some of them are afraid of drinking coffee after a certain time – they worry the caffeine will keep them up at night. So they give it a pass. Not so with our product from McCafé: It’s caffeine-free enjoyment and ensures a „good-night to-go“.

Credits

Advertising Agency: DDB, Wien, Austria
Client: McDonald’s
Creative Directors / Copywriters: Thomas Tatzl, Andreas Spielvogel
Art Director: Babette Brunner
Photographer: viennapaint

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