Mary – the low alcohol botanical blend. Launching a product designed to take the pressure off.
We started out wanting to create something that’s not only deliciously easy to drink, but also deliciously easy on the environment and ourselves.
We reckon, sometimes, there’s too much pressure on us all these days. Pressure to look good, to be in control, be a professional, climb the ladder, lean in, be a patient parent and a picture of perfection. And that includes the pressure — be it social, emotional or physical — to have a full strength drink when you might not feel like it.
So we created a product that could be the easy choice — the low alcohol, low stress option. Something you can enjoy, minus the hangovers.
And while we were at it, we wanted to make moderation more fun!
Creating a brand identity that reflects our product: light, bright and green.
One of the biggest things we noticed in our category was that it was filled with craft brands with overly self-important stories. We didn’t want any of that fluff. We wanted to make the idea of drink no & low alcohol a little less serious, so we created a brand that reflected both our product – bright, green and natural – and our easy attitude towards life.
Credits
Design: Studio Chong
Brand: Mary
Deliciously easy to drink
The fresh taste in each bottle of Mary doesn’t require rare ingredients with complex extraction methods and long carbon-heavy journeys. Mary is made with easy to source herbs and botanicals from close by and produced sustainably.
The key garden herbs we use are familiar to everyone: basil, thyme and sage. These herbs are blended with botanicals and a light-touch of alcohol to intensify aromas and flavours to create a deliciously fresh, and naturally low calorie product.
Green, fresh, delicious.
With green garden herbs at the heart of our product, we created a brand identity that celebrates the optimism of nature. Bold, pop yellows inspired by the sun and lush leafy patterns layer onto rich green photography. We wanted a brand that reflects the boldness of our product and bring some fun to the world of low alcohol products.
