Luccari Specialty Coffee
Branding, Packaging & Web
Luccari Coffee is born as the king of coffee light, with a new format presenting a new experience in luxury cafes, offering select high quality coffees and incorporating our motto “the best of the best coffee”, taking into account the different regions from the world where the best grains are grown. We present fresh coffee of excellent quality, as freshly harvested and presented to an audience that cares about the best flavor and drink coffee daily.
Our job was to create a symbol that represents a king of coffee light giving it a select, exclusive and imposing personality. This symbol was accompanied by resources that enhance the concept of exclusivity, luxury and select, as was the color blue, patterns and textures shaped by distinctive symbols of power and superiority used by the as are the crown, the staff, the tower of the castle, emblems and flags. It was also taken into account finishing or metallized prints such as gilded bronze.