Leman Jewelry Rebranding
When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For many years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique diamond jewelry designs. In spite of various types of orders and requirements, whether they are designs created to suits owned diamonds or new exclusive designs to comprehend rare diamonds, Leman’s creation is always sophisticated, diversified and exquisite.
Leman first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, seeing the potential that Leman may have, we clarified that what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue also.