Lappa Olive – Premium & Organic Extra virgin olive oil

The Briefing: We’ve been asked from Lappa Avocado to develop the product identity for their new series of olive oil products, Lappa Olive. Lappa is a place with rich history from ancient times. The task was to create a chic and simple identity which withstands the time and will stay “classic”.

The Design: We choose to implement the story of five virgins (A Roman story) to the concept and try to blend it with the rich vegetation and the water springs of the area. To transfer the concept into the logo, we represent each virgin with a cavity at the end of the tree’s roots (water streams). The symbol shows the origin of the highest quality olive oil. On the packaging we used natural de-saturated colours, with simple typography, in order to create the feeling of the long history. Last we made the cap from olive wood to achieve a more natural look.

The story of the of the Five Virgins who are believed to have died there. A Roman cemetery with carved graves has been identified there. Each virgin has a spring with fresh water running through a cavity. 

Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil
Lappa Olive - Premium & Organic Extra virgin olive oil

Similar content

Cloak and Dagger branding - mini

Cloak and Dagger branding

River St. Joe - mini

River St. Joe

Tomacho Packaging Design

Tomacho

2020 Fall Season Gift - mini

2020 Fall Season Gift

Casa Lagartos Rum - mini

Casa Lagartos Rum

VILDMARK - mini

VILDMARK

The Troupe

The Troupe

Danaus Chocolate - mini

Danaus Chocolate

Pavioli - mini

Pavioli

Menu